The world is coming together to develop safe and effective vaccines to protect against COVID-19. But, these vaccines will only aid in ending the pandemic if people agree to get immunized. A recent survey of over 19,000 individuals in all 50 states indicates significant disparities by geography and race regarding individuals’ willingness to accept COVID-19 vaccinations, with likely levels of vaccination falling below those that experts say are necessary to bring the pandemic under control. With the increasing politicization of issues surrounding COVID-19, clear, coordinated, and credible messaging will be critical to ensuring high levels of vaccine acceptance. Strategic communication efforts must specifically address the concerns of Black communities who have been disproportionately affected by the disease. The complex planning involved must begin now, ahead of the release of an approved vaccine.
On Thursday, ugust 27th from 1-3pm EST, as part of National Immunization
Awareness month, please join NEHI as we kick-off our Vaccine Summit series with experts in vaccine policy, practice and communications to address the messaging and coordination challenges associated with uptake of COVID-19 vaccines.
Our keynote speaker, Dr. Paul Offit, will draw on his experience to provide an overview of the challenges. We will then discuss the issues involved in developing effective messages and identifying trusted communication channels with the imperative of reaching vaccine hesitant populations. We will also examine how to ensure much needed coordination across federal, state, and local levels to ensure transparent communications and effectively confront the ongoing spread of vaccine misinformation.
Join us as we explore these key questions and more:
- How do we develop effective communication campaigns that target Black and Brown communities that have been disproportionately impacted by COVID-19?
- There is no COVID vaccine yet but COVID vaccine misinformation and disinformation are already forces to be reckoned with, layered on top of general vaccine resistance. What efforts are needed to counter misinformation and efforts to undermine facts and scientific advisors?
- How can local, state, and federal governments work together to address ongoing communication needs and respond to misinformation in a coordinated way?
Paul Offit, MD
Director, Vaccine Education Center
Children's Hospital of Pennsylvania
Kevin Cranston, MDiv
Assistant Commissioner; Director,
Massachusetts Department of Public Health (MDPH); MDPH Bureau of Infectious Disease and Laboratory Sciences
Garth Graham, MD, MPH, FACP, FAAC
VP Community Health and Chief Community Health Officer,
Richard Hughes IV, JD, MPH
Claire McCarthy, MD
General Pediatrics Attending; Assistant Professor of Pediatrics
Boston Children's Hospital; Harvard Medical School
Michelle Mello, JD, PhD, MPhil
Professor of Law and Medicine,
Vincent Nelson, MD
Vice President, Medical Affairs and Interim Chief Medical Officer
Blue Cross Blue Shield Association
Gary Puckrein, PhD
President and Chief Executive Officer,
National Minority Quality Forum
Brian Southwell, PhD
Program Director, Science in the Public Sphere,
Please contact Senior Health Policy and Program Associate, Meagan Elam, firstname.lastname@example.org