Looming Challenges of COVID-19 Immunization: Communications and Messaging

The world is coming together to develop safe and effective vaccines to protect against COVID-19. However, these vaccines will only aid in ending the pandemic if people agree to get immunized. With the increasing politicization of issues surrounding COVID-19, strong, consistent messaging will be critical to ensuring high levels of vaccine acceptance. Success will require an extraordinary degree of trust and collaboration among public health and health care professionals, inside and outside of government. Collaboration to develop truthful, effective communication strategies must begin now to avoid delays in immunization once a vaccine is approved and distributed.

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